| Prof. Yanling ZhangDeputy DirectorDepartment of TourismBusiness School Tianjin University of Finance and Economics Brief: Professor Yanling Zhang holds a Ph.D. in Management from Technische Universität Bergakademie Freiberg, Germany. She currently serves as Deputy Director of the Department of Tourism, Business School, Tianjin University of Finance and Economics. |
| Prof. Chengqing ZhaoSichuan University, ChinaBrief: Zhao Chengqing is a professor and doctoral supervisor at the Department of Fine Arts, School of Art, Sichuan University. He holds a Doctor of Arts degree from Tsinghua University and a postdoctoral degree in Archaeology from Sichuan University. His research mainly focuses on the history and theory of Chinese fine arts, the history and theory of design, and the theory of art studies. He is a candidate for the provincial academic and technical leader of Sichuan Province, the secretary of the Theory Committee of the Sichuan Artists Association, a member of the China Artists Association, a member of the Chinese Association of Art Critics, and a member of the Oriental Ceramic Society of the United Kingdom. He is an expert reviewer for the National Art Fund, an expert reviewer for the Ministry of Education's overseas personnel, an expert reviewer for the Ministry of Education's Degree Center's theses, an expert reviewer for the CSSCI journal "International Sinology", and a rotating editor for the "Art Collection and Appreciation" magazine. He is an external expert of the National Museum of China and a collection review expert of the Hubei Provincial Art Museum. He has served as the main speaker for the "Zhang Daqian and Qingcheng Mountain" series on CCTV's Science and Education Channel's "Travel with Books". |
| Assoc. Prof. Sikandar Ali QalatiLiaocheng University, China Brief: Dr. Sikandar Ali Qalati is a highly recognized scholar listed among the world’s top 2% scientists. He serves as an Associate Professor at the School of Business, Liaocheng University, China, and previously at Jiangsu University. His research focuses on green human resource management, environmental sustainability, artificial intelligence, and organizational innovation. Dr. Qalati has published over 60 SSCI/SCI-indexed papers in top-tier journals such as Business Strategy and the Environment, Journal of Innovation & Knowledge, and Journal of Cleaner Production. His pioneering work on sustainable AI capabilities and executive commitment to environmental performance contributes to shaping the dialogue on responsible digital transformation and green competitiveness across emerging economies. Currently, Dr. Qalati is working with professors from well-recognized universities around the world, such as the University of Porto (Portuguese); the University of Illinois at Urbana-Champaign (United States); Dhofar University (Oman); King Faisal University (Saudi Arabia); Kuwait University (Kuwait); University of Punjab (Pakistan). Additionally, supervising students globally like in INTI International University (Malaysia), University of Sadat City (Egypt), Universiti Malaya (Malaysia), Jiangsu University (China). Speech Title: Social media usage by Small and Medium-Sized Enterprises in developing countries Abstract: Although larger firms globally can adopt social media and other internet-based strategies without requiring additional resources, social media can be employed by small and medium-sized enterprises (SMEs) because of its low cost, technical manageability, ease of use, and its capability to connect with and reach an ample number of consumers. The adoption of social media is constantly growing in enterprises in developing countries and is currently considered a key strategy in SMEs; conversely, SMEs are using several social media platforms. It is one of the most popular choices for small businesses in developing countries because it facilitates rapid and clear communication between two parties (e.g., firm-customer relationship), letting companies to understand customer needs and respond competently and proactively to these needs. Social media is also a somewhat low-cost choice for analytics, conversion tracking, content management, automated publishing, and customer targeting. Social media usage by SMEs is regarded as crucial in the entrepreneurship and business literature in developed and developing countries. It also enables SMEs to maintain their competitive position by strengthening customer relationships, positively impacting sales performance. |
| Assoc. Prof. Mashitah HamidiUniversiti Malaya, Malaysia Brief:Mashitah Hamidi is an Associate Professor of Migration Studies at the Department of Social Administration and Justice, Universiti Malaya. Her research interest is focusing on migration and displacement groups. She is currently a Head of Department of Social Administration and Justice and Deputy Head of Population and Migration Research Center, Universiti Malaya. She obtained her Bachelor of Science (Hons) in Human Development and Masters in Human Resource Development (MHRD) from Universiti Putra Malaysia. She pursued her PhD in Sociology at La Trobe University, Australia. Her areas of research include development studies, social integration, advocacy and social services systems of transnational labor and gendered migration, stateless and refugee groups. She handled numerous research include Indonesian Women Migrants in Malaysia, Stateless Children in Kuala Lumpur, Rohingya refugee community. She is a permanent committee member of ATIPSOM for the Malaysia Crime Prevention Foundation (MCPF). Mashitah is involved as a Consultant team at National level projects such as Malaysian Social Workers Knowledge and Practice (2018), Inclusive Campus Framework for Disable Students ‒ MyUOKU (2019) and Sarawak Well-Being Index (2019-2020). |
